7-38-55 Rule Of Personal Communication. You have probably read or heard of the magic formula 7 of communication is transmitted by words 38 by tone of voice and 55 by body language described as a universal rule of communication is this really so. I ve heard business managers trainers and communication consultants use the 7 38 55 rule as if it s a statement of fact.
I ve heard business managers trainers and communication consultants use the 7 38 55 rule as if it s a statement of fact. We communicate globally with one another by means of language gestures signs and pictograms. If so it s time to learn that this is not a rule and it does not apply to all forms of human communication.
Albert mehrabian born in 1939 to an armenian family living in iran is professor emeritus of psychology at the university of california los angeles.
This was the culmination of two pioneering studies conducted in 1967. Albert mehrabian s communication model. Although he originally trained as an engineer he is best known for his publications on the relative importance of verbal and nonverbal messages he also constructed a number of psychological measures including the arousal seeking tendency scale. We communicate globally with one another by means of language gestures signs and pictograms.
